Search Engine Optimisation (SEO)

What is Search Engine Optimisation?

Search engine optimisation (SEO), is an approach for improving your website's search engine ranking.

SEO involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, and then allow search engines rank your website.

Why Your Website Needs Search Engine Optimisation?

Search engine optimisation is a fundamental part of digital marketing for your website. Organic search is most often the primary source of website traffic. Ranking higher in search results provides greater result visibility than your competition and it pull more traffic into your website.

What are Search Engines Looking For?

Content relevancy and quality
User experience
Loading speed
Cross platform compatibility
Meta descriptions and title tags
Images tag and relevancy